CLIENT: the nior
SERVICE(S): editorial photography
about: NIOR is a Los Angeles-based luxury label built on the belief that everyday women deserve pieces that feel both bold and classic—without having to “dress down” their personality to wear them. With roots in custom garments, NIOR designs for the woman who’s unapologetic in her style and fearless in how she shows up.
The brand’s north star is simple: push the art of quality and design while building toward becoming a true household name—elevated, confident, and made to be worn like a statement.
Deliverables (Web + Social Ready):
Editorial photography production for collection campaign
One-model, multi-look story across multiple LA locations
Curated hero selects + supporting images for brand channels
Consistent visual direction to balance luxury + approachability
The goal: A high-fashion campaign that still feels human—elevated visuals, grounded in a real Los Angeles neighborhood.