CLIENT: Sweet Flower

SERVICE(S): art DIRECTION, PHOTOGRAPHY

about: Sweet Flower is built for people who want to buy cannabis without the weird vibes. It’s a modern dispensary serving Greater Los Angeles and Chico, with a focus on curated products you can trust—whether you’re shopping for a mellow night in, a social spark, or just something that helps you exhale a little.

They carry a full menu across flower, pre-rolls, vapes, edibles, concentrates, topicals, and tinctures, plus easy options for pickup and delivery—so you can shop how you want, not how a line tells you to.

What really sets Sweet Flower apart is the intention behind the shelves: they reserve over 66% of shelf space for LGBTQIA+, female, BIPOC, and legacy-founded brands, making the shopping experience feel less “corporate weed” and more like a community-forward marketplace.

Deliverables (Organic + Paid Ready):

• Art direction + campaign lifestyle photography

• Community-based shoots across notable Pasadena locations

• Social-first asset library for Instagram, TikTok, Meta, and web

• Paid-ready imagery designed for performance and consistency

The goal: A launch campaign that made Sweet Flower Pasadena feel like part of the neighborhood—because community will always outperform product-only marketing.