CLIENT: something for the aunties

SERVICE(S): editorial photography, lifestyle photography, art direction

about: Something for the Aunties is a lifestyle streetwear brand out of Inglewood, CA, created to celebrate the most iconic role in the family: the Auntie—the cool one, the real one, the “pull up and fix your life” one. Founded by Heather Marshall (Heather Marie), the brand taps into that “jiggy auntie” energy with tomboy-chic pieces built for women who live at the intersection of style, sneakers, and culture.

What started with standout “Auntie” tees and sweatshirts—popular in the Black women’s streetwear and sneaker community—grew into a bigger message: confidence, community, and looking fly without trying to be anybody else.

Deliverables (Multi-Use Asset Library):

  • Editorial photography for campaign and hero moments

  • Lifestyle photography for everyday brand storytelling

  • Web-ready exports + social-first formats

  • Press-ready selects for PR and media placements

The goal: A photo system built to flex—scroll-stopping on social, clean on web, and sharp enough for press.

Three young women sitting on a vehicle's roof, each holding a bottled soda. They are dressed casually, with two wearing oversized sweatshirts with 'UNTIF' and 'ATHLETIC' printed on them. One woman is drinking from a bottle, another is smoking, and the third is holding her bottle with one hand and a snack with the other. The background shows trees and a cloudy sky.
Young woman with curly blonde hair wearing a black hoodie with green lettering, camouflage pants, standing outdoors against a brick wall and cloudy sky.
Three young women sitting on a car hood outdoors, enjoying juices and snacks, with trees and houses in the background, under a blue sky.
Close-up of people wearing UNITE t-shirts, celebrating together outdoors.
A woman with braided hair styled in a tall bun, wearing sunglasses, a gray T-shirt, and a green and black jacket, sitting in a vehicle, holding a glass bottle of Coca-Cola, smiling while being playful with friends.
A woman with curly red hair eating a red lollipop inside a vehicle.
A woman with curly orange hair driving a car, wearing a gray Adidas hoodie, gold jewelry, and smoking a cigarette. In the backseat, two people are holding bottles of Coca-Cola.
A young woman with curly dark hair wearing a black hoodie with 'Auntie Gang University' in bold red and green letters, paired with matching black sweatpants with similar text on the thigh, posing with hands in pockets against a plain white background.
A young woman with curly hair wearing a black hoodie with a bold pink and green graphic that reads 'Auntie Gang Universe' and black pants, sitting against a white background.
A young man wearing a beige sweatshirt with 'UNCLE' written in green and orange, camo pants, a beige bucket hat, and black sunglasses, looking at his phone.
Young man squatting, wearing sunglasses, a dark green baseball cap, a white t-shirt with green and red text, camouflage pants, and sneakers, with tattoos on his arms.
Three women, one in the foreground crouching and two in the background, wearing matching black hoodies with red and green text that reads 'AUTiSTiC GANG UNIVERSiTY'.