CLIENT: somebody’s mama

SERVICE(S): product PHOTOGRAPHY

about: Somebody’s Mama is an LA-based lifestyle brand built for the women holding it all down—mamas, aunties, and homegirls—with pieces that feel like confidence you can put on. Founded by Felicia La Tour, the brand is rooted in something deeper than merch: it was born out of her lived experience and a mission centered on truth, healing, and hope, with an unapologetic thread of faith running through the work.

What started as a message has turned into a cultural staple—known for bold, mood-boosting drops and community-first energy. The brand has been seen on major platforms and notable names (including a moment on HBO Max’s Insecure), while staying grounded in its purpose: make women feel seen, supported, and fly while doing it.

Deliverables (Web + Social Ready):

  • Full product photography for website use

  • Social-friendly exports and crops for multi-platform posting

  • Consistent lighting/composition system for cohesive listings

  • A reusable asset library designed for future drops

The goal: Product photography that keeps the brand looking premium—and makes shopping (and posting) effortless.

Black satin bomber jacket with white striped cuffs and collar, embroidered with butterflies and the phrase "Somebody's Mama" on the back.
Black satin bomber jacket with embroidered butterflies and the phrase "Somebody's Mama" on the front, striped cuffs and collar, and snap buttons.
Black backpack with a laptop compartment on white background
Black laptop or briefcase bag with adjustable shoulder strap and zipper compartments
A black padded seat cushion with a backrest that reads 'Somebody's Mama.'
Black athletic shorts with white text that reads 'Somebody's Mama' on the lower right leg.
Green mesh athletic shorts with white drawstring and embroidered text 'Somebody's Mama.' on the lower right side.
Tan athletic shorts with a drawstring and the text "Somebody's Mama" printed on the lower right side.
Black sleeveless shirt with white text that reads 'Somebody's Mama.'
Green sleeveless tank top with white text that reads 'Somebody's Mama'.
Gray sleeveless T-shirt with white text that says "Somebody's Mama."
A blue T-shirt with small embroidered text that says "Somebody's Mama" and a small butterfly logo.
Orange T-shirt with small white text reading 'Somebody's Mama' and a small butterfly graphic on the chest.
Brown T-shirt with small embroidered text 'Somebody's Mama.' and a small embroidered image of a fox on the upper left side.