CLIENT: my purple lady

SERVICE(S): product PHOTOGRAPHY, website design

about: My Purple Lady is what happens when “party favor” grows up, reads a philosophy book, and still shows up looking fabulous. It’s a modern, mood-forward brand built around Blue Lotus (and the wider world of plant/fungi extracts)—made for people who want to feel more relaxed, more social, and a little lighter… without feeling sloppy or out of control.

The brand’s story is rooted in freedom—the “Purple Lady” is positioned as a muse for breaking out of the usual cages and leaning into playful defiance, femininity, and a little everyday magic.

Product-wise, they keep it clean and simple: a direct-to-consumer shop featuring Blue Lotus Gummies and a 2g Blue Lotus hybrid vape, with clear guidance to start small and learn your own comfort zone. The brand is also 21+ to order, which tells you exactly who they’re building for.

And for anyone wondering who’s behind it: the company lists Shane Mauss as founder (yes, that Shane Mauss).

Deliverables (Brand + Web + Content):

• Product photography (launch-ready asset library)

• Website development to support discovery + conversion

• Brand messaging refinement to broaden audience reach

• Cohesive visual + verbal system for social and digital use

The goal: What started as a photo shoot became a full brand lift—clearer message, stronger website, and visuals that actually match where the brand is headed.