CLIENT: meat mates

SERVICE(S): Lifestyle photography

about: Meat Mates is a New Zealand–based pet food brand built for people who read labels and actually care what’s in the bowl. They make nutrition-forward products for both dogs and cats, with a focus on real-meat recipes designed to support everyday health, energy, and overall wellbeing.

Rooted in New Zealand’s clean, outdoors-first lifestyle, Meat Mates keeps things simple: quality ingredients, clear purpose, and food that’s meant to help pets thrive—not just “fill them up.” Whether you’re feeding a picky cat, an always-hungry dog, or both, Meat Mates is made to fit modern pet parenting with a practical, no-nonsense approach.

Deliverables (Launch-Ready Asset Library):

  • Lifestyle photography for cat food category launch

  • Assets formatted for web, social, and email marketing

  • Coordinated production with LA-based PR partner

  • A reusable image set built for ongoing content needs

The goal: A remote-friendly production that delivered local, relatable cat-parent content—built to launch the category with consistency across every channel.

Gray cat with amber eyes peeking out from a white shelf or cubby.
A cat sitting in a bathroom sink with a surprised expression, with a bag of cat food and a tube of towels visible in the background.
Gray cat standing on a bed with orange patterned sheets, near a packet of cat food, with a white and gold lamp in the background.
A gray cat with an open mouth, positioned on a bathroom sink, leaning on a stack of canned cat food with tropical wallpaper in the background.
A gray tabby cat lying on a bed next to a bag of 'Meat Mates' chicken feline treats. The bed has white bedding with textured patterns and decorative pillows in dark green and a furry, animal-print pillow.
A gray cat lying on a beige carpet with its mouth open, showing sharp teeth, in front of bags of Meow Mate cat food.
A gray tabby cat walking on a wooden surface in front of a pile of canned pet food, with houseplants and a calendar in the background.
A gray tabby cat lying on a bed, being gently held and petted by a person. Three cans of Meowster cat food are stacked on a blue pillow beside the cat.
Bag of Meow Mates Beef Dinner cat food held up against a wall with a tasseled hanging decor in the background.
A person holding a bag of meatless cat food labeled 'Meat Mates, Beef Dinner' in front of a textured woven background.
A hand holding a resealable package of Meat Mates Beef Dinner cat food, featuring a black cat illustration and text on a fluffy beige surface.
A hand holding a bag of Meow Notes Beef Dinner cat food against a wooden background.
Person holding a bag of Meat Mutes beef dinner pet food in front of a wooden fence.
A person holding a bag of Cat Meaty Mates Beef Dinner cat food against a textured wall.
A person holding a bag of meat for cats labeled 'Meaty Mice' with a picture of a black cat, against a wooden fence background.
Hand holding a white package of beef-flavored cat food with a gray cat illustration on the front, against a light-colored background.