CLIENT: LA LOCA

SERVICE(S): creative Direction, product PHOTOGRAPHY, design, strategy, website design

about: La Loca is an LA-born edibles brand that doesn’t take itself too seriously—except when it comes to flavor and consistency. Their lineup of cannabis-infused gummies is built for people who want something fun, loud, and reliable: 10mg per gummy, 100mg per container, with flavors that lean more “snack aisle” than “medical lecture.”

You’ll see drops like Spicy Mango Tango, Sour Green Apple, Pink Lemonade, Sour Peach Yuzu, Watermelon Waves, and more—basically a roll call of “try one and suddenly you’re the friend passing the jar around.” And they’re not stopping at gummies—drink mixers are listed as coming soon, which feels very on-brand for a company clearly trying to keep the party moving.

La Loca also keeps it simple on access: they push people to find the brand through dispensaries via a store locator, and they’re open to collabs (aka: they’ll answer if you slide in with something smart).

Deliverables (Brand + Packaging + Web):

• Visual rebrand + creative direction

• Packaging redesign across gummies, mixers, and RTD bottles

• Website development as a product + discovery hub

• Product information architecture + CA store locator integration

• Messaging framework built for canna-curious consumers

The goal: A modern rebrand that made La Loca easier to understand, easier to find, and way more shelf-competitive in California’s grown-up cannabis market.