CLIENT: laced southbay

SERVICE(S): product photography, social media management, video production, digital design, lifestyle photography

about: Laced Southbay is a South Bay sneaker and streetwear boutique rooted in Lawndale, CA, built for the people who treat style like culture—not a trend cycle. It’s a spot where the latest kicks and lifestyle pieces live side-by-side, curated for shoppers who want heat and taste, without driving across LA to find it.

The brand leans into community energy (“Los Angeles Creates Endless Dreams” isn’t subtle), with an in-store and online presence that’s designed to feel approachable, local, and tapped into what the South Bay is wearing right now.

Deliverables (Ecom + Social + Series Production):

  • Product photography for Shopify + social

  • Social media management + publishing cadence

  • Shopify backend operations + updates

  • Original sneaker community content series (2 seasons / 10+ episodes)

The goal: We helped Laced Southbay sell product, stay consistent online, and build real community—because hype fades, but culture sticks.

Red, black, and white Nike Air Jordan sneakers on a green and gray basketball court.
A man sitting outside on a chair, holding a pair of blue and white sneakers with red tags, with one sneaker in his hand and the other mid-air, against a background of a yellow door and brown roof.
A woman examining a pair of Adidas sneakers with a camouflage pattern.
A woman sitting on a lounge chair, tying the laces of her blue and black Nike sneakers, with stacked Nike shoe boxes nearby.
A man sitting on a couch holding a pair of Nike Air Max sneakers, with more sneakers on the floor in front of him, and framed art on the wall behind him.

MOTHER’s day campaign

click video to watch

Pair of vintage Air Jordan sneakers, red, white, and black, with black laces, placed on a wooden surface with red Nike shoeboxes in the background.

← FAV 5 Trailer

click video to watch