CLIENT: KINGMAKERS x Kelsey plum

SERVICE(S): CREATIVE DIRECTION, PHOTOGRAPHY

about: Kingmakers Cigars isn’t trying to be “another cigar brand.” It’s positioning itself like a members-only mindset—a crew of premium tobacconists, creatives, and power-players who obsess over design, curation, and ultra-luxury experiences.

They’re known for custom-made cigars tailored to brands and collaborators, plus a core lineup built like a collection—not a catalog. Their Signature Series includes No. 1 Persona, No. 2 Resolver, and No. 3 Inkwell, and they’ve expanded into high-profile collaborations like Carmelo Anthony (VERSA VII), WNBA All-Star Kelsey Plum, and country group Midland.

Even their storytelling leans cinematic—like the Stork Club No. 53, inspired by the legendary Manhattan hotspot and framed around old-school sophistication and exclusivity.

Bottom line: Kingmakers is built for people who don’t just “buy” things—they collect them, talk about them, and treat the ritual like part of the lifestyle

Deliverables (OOH + Digital Ready):

• Campaign creative direction + on-set leadership

• Photography production featuring Kelsey Plum

• OOH-ready hero selects + digital-first edits/exports

• Modular asset set built for ads, web, social, and placements

The goal: A celebrity-led campaign that looks expensive, feels intentional, and gives Kingmakers a visual identity people can recognize in half a second.