CLIENT: JEEP X Penuel

SERVICE(S): CREATIVE DIRECTION, PHOTOGRAPHY, videography

About: Jeep is basically the OG of off-road legends. Born in the grit of World War II, the brand has spent the last 80-plus years turning rugged capability into a lifestyle. It’s the go-to for anyone who thinks pavement is optional and adventures are mandatory.

From the iconic Wrangler to the family-friendly Grand Cherokee, Jeep is all about that perfect blend of utility and freedom. It’s a vehicle that doesn’t just get you from A to B; it invites you to take the long way, the dirt path, or the road you make yourself.

In short, Jeep is for the folks who see a trail and think, “Yep, let’s see where that goes.”

Deliverables (Web + Organic + Paid Ready):

• Creative direction + art direction

• Full photo + video production in Los Angeles

• Multi-format campaign assets for web, social, and ads

• Shared usage deliverables for both Jeep and Penuel channels

The goal: A crossover campaign that made off-road culture feel closer to the city—and made cycling look like it belongs in the adventure conversation.