CLIENT: iron flask

SERVICE(S): lifestyle photography

about: Iron Flask makes insulated hydration gear for real life—workdays, road trips, gym runs, and everything in between. Built around durable stainless-steel bottles (plus tumblers, mugs, and food jars), the brand focuses on modern design, no-fuss performance, and pricing that doesn’t act like a luxury tax.

At the product level, Iron Flask leans on double-walled vacuum insulation to keep drinks cold or hot longer, paired with BPA-free lids and functional accessories—so it’s practical, not precious. And because they’re betting on long-term reliability, Iron Flask backs products with a lifetime warranty against manufacturing defects.

Deliverables (Web + Social Ready):

  • Lifestyle photography production centered on insulated canteens (multiple sizes)

  • Multi-demographic casting (approx. ages 9 to 50+) for broader relatability

  • A reusable image library for product pages, organic social, and ads-ready placements

  • Consistent visual direction across scenarios, locations, and talent

The goal: A lifestyle photo system that made Iron Flask feel for everyone—because hydration isn’t a niche sport.

Person sitting at a wooden table outdoors, holding a water bottle and a smartphone, with a black insulated water bottle labeled 'IRONFLASK' on the table.
Person holding a smartphone while sitting at a wooden table with two IRON FLASK water bottles, one black and one blue, outdoors.
Person sitting on the grass on a sports field, wearing black athletic clothes and sneakers, with a blue water bottle nearby.
Person with tattoos filling a water bottle from a water cooler in a car.
A person with tattoos on their arm holding a blue ION8 water bottle on grass, with their shadow cast on the ground.
A person drinking water from a black IRONFLASK water bottle outdoors, with a modern building and trees in the background.
Blue reusable water bottle with silver lid and black handle, labeled 'IRONFLASK', on green grass near seated person wearing black pants and black shoes.
A man in black athletic clothing with tattoos on his arms is standing inside a vehicle, holding a black insulated water bottle with a handle. The vehicle's interior and the outside environment are partially visible.
A person sitting on the grass with a blue water bottle nearby, wearing black clothing, on a sunny day.
A young boy holding a large blue IRON FLASK water bottle on his shoulder, looking upwards, with a blurred background.
A woman sitting outdoors at a round table, smiling and wearing a gray tank top, with a black bag, a black water bottle labeled 'RONFLASK', and her hand raised to touch a device inside the bag.
Person sitting on a white outdoor chair holding a turquoise water bottle, with two dogs nearby on a wooden deck, one dog's head visible in the foreground and the other behind the chair. Large potted plant on the right.
A woman sitting outside on a wooden deck with two dogs, a small white one and a larger black and white one, near potted plants and a glass railing.
A woman sitting on a patio with two dogs, holding a reusable water bottle, surrounded by potted plants and tropical greenery.
Person sitting on a white outdoor chair holding a small, fluffy dog on their lap. The person is wearing blue jeans and a gray shirt, with a black water bottle on the chair next to them. There is a large potted plant nearby.
Woman sitting on a chair outdoors, smiling, with two dogs nearby, on a balcony with palm trees in the background.
A woman sitting on the sidewalk with a brown and white dog, and another dog on a leash in the background.
Woman sitting on wooden steps with two dogs, wearing sunglasses and casual clothing, in an outdoor setting with a black bag and a blue water bottle.
Person wearing blue jeans holding a black stainless steel water bottle with the words "IRON T ASK" embossed on it, standing near a large window with a view of a parking lot, beach, and palm trees in the background.