CLIENT: house of saka

SERVICE(S): digital design

about: House of Saka is a luxury infused beverage house built for people who want the ritual of a beautiful drink—without the alcohol baggage. Founded in 2018 by cannabis industry insider Cynthia Salarizadeh and wine veteran Tracey Mason, the brand set out to create a more elevated, science-forward lane of cannabis-infused beverages made by and for women.

Their approach is equal parts craft and chemistry: premium, alcohol-removed wines paired with strain-specific live resin emulsions to deliver a refined, wine-like experience that’s designed to feel modern, intentional, and celebratory—not “stoner.” Think bubbles, balance, and flavor profiles that belong at a dinner party—just with a different kind of lift.

Deliverables (OOH + Digital Ready):

  • Pandemic-era messaging framework (stay home / keep distance)

  • Digital design assets for web + social

  • Layouts adaptable for out-of-home advertising

  • Brand-consistent templates for easy deployment

The goal: A timely campaign system that kept House of Saka elevated, relevant, and ready to scale—during a moment when brands couldn’t afford to miss the tone.

Illustration of six bottles of sake arranged in a circle with black dots between them, emphasizing the recommended social distancing of 6 feet; pink and white background with "SOCIAL DISTANCE" text at the top and "house of saki" at the bottom.
Cannabis-infused beverage bottles labeled "Pink" and "White" by House of Saka, with intricate line art illustrations of a woman, flowers, and a horse in the background, and bold black text "CANNABIS INFOGRAPHIC" on the sides.
Two bottles of House of Saka cannabis-infused beverages, one pink labeled 'Pink' and one white labeled 'White', with intricate black and white line art of a woman's face and hair adorned with flowers in the background.
Two bottles of House of Saka cannabis-infused beverages, one pink and one white, positioned against a decorative black and white line art background with floral patterns and illustrations of a woman's face. Overlay text reads 'NAPAVIEW' and 'GROW' in
Line art illustration of a woman surrounded by flowers, with two bottles of wine in front and text that says "Relax Responsibly" and "house of sako".
Pink promotional poster advertising a one-week sale with 20% off using code 'SAKA20', featuring large bold text stating 'We'll come to you' and encouraging customers to keep the party going. The poster includes a purple logo of a running figure and the text 'ganjarunner' at the bottom, with 'house of saka' and '#RELAXRESPONSIBLY' at the very bottom.
Promotional poster for house of saka cannabis-infused beverages, showing a pink bottle labeled 'PINK' and a white bottle labeled 'WHITE,' with artistic line art of a woman on the labels, set against a black and white floral background. The poster features a purple circle with 'SALE' written in large pink letters and a tag indicating 'ONE WEEK ONLY' with a discount code 'SAKA20'.
Pink background with black text saying "WE'LL COME TO YOU ...SO KEEP THE PARTY GOING!" in large font, with smaller text at the bottom saying "house of saka #RELAXRESPONSIBLY".
Bottle of white cannabis-infused beverage with colorful rainbow background and bold white text reading 'RELAX WITH PRIDE'.
Colorful rainbow background with a white house shape in the center and the text 'house of saka' inside it, along with the hashtag '#RELAXWITHPRIDE' at the bottom.
A white wine bottle with black and gray artwork, with yellow graphic elements, and a yellow sun behind the bottle; text reads 'The summer we'll never forget,' and includes social media hashtag #RELAXRESPONSIBLY.
A white wine bottle with a label featuring a black and white illustration, set against a background with yellow streaks. The words 'SUMMER FLING' in large, black, stylized letters are at the top left, with shadows. The phrase '#RELAXRESPO NIV' is at the bottom, with 'house of sako' in smaller text.