CLIENT: Honee bleu

SERVICE(S): packing design, branding, ideation

about: Honee Bleu was a California recreational cannabis brand built for people who care about the experience and the quality behind it. Known for infused pre-rolls and whole flower, the brand delivered a product lineup that felt elevated but still approachable—easy to understand, easy to enjoy, and designed to fit real life, not just dispensary hype.

As a minority-owned and operated company, Honee Bleu brought culture and community into the category in a way that felt authentic—not performative. And the market responded. The brand scaled quickly, landing in 10+ retail locations across Greater Los Angeles, proving it could compete on shelf, in conversation, and in repeat customers.

At its core, Honee Bleu stood for premium cannabis with a welcoming vibe: strong product, clean presentation, and a brand personality that felt like an invite—not a barrier.

Deliverables (Brand + Packaging + Retail Strategy):

  • Brand ideation + creation (name/voice/visual direction)

  • Rebrand for California legal market readiness

  • Packaging design across product formats

  • Packaging sourcing support

  • Retail-first packaging strategy (shelf impact + customer clarity)

The goal: A legal-market launch built to win at retail—clear brand, sharp packaging, and a strategy that made Honee Bleu easy to spot, easy to trust, and easy to buy.

Text reading 'hope first' against a background with hexagonal patterns and a spray of yellow paint.
A blue package of Honee Bleu infused pre-roll, weighing 1 gram.
Light blue package labeled 'Hone B Neo' with hexagonal pattern and 'infused pre roll' text.
Blue and purple package of Honey Sage infused pre roll with honeycomb pattern, containing 1 gram.
Blue packaging pouch with the label 'honey blue infused pre roll', containing 1 gram, with graphic design elements and a CA warning symbol.
Blue package labeled 'honey BEU infused pre roll' with a net weight of 1 gram
Blue resealable packet with ingredients listed as whole flower, Thca diamonds, and Kief, featuring a QR code and product name Honey Blue Dispensary.
Back of a teal and blue cannabis product package with ingredient list and QR code.
Design template for Honee Pre Roll packaging showing front and back panels with blue gradient background, product branding, ingredients, a QR code, and safety and usage information.