CLIENT: good smoke

SERVICE(S): digital design

about: Good Smoke is a California cannabis brand built on a simple flex: premium indoor flower at an affordable price—and a vibe that’s meant to be shared. They’re all about curating “just good weed,” spreading positive energy (yes, passing the joint counts), and keeping quality accessible without turning it into a luxury tax.

Their north star is right in the name: “Good Weed. Good Deeds.” Good Smoke’s mission is to deliver a good time with high-quality, affordable cannabis—while using the culture to bring people together and support marginalized communities of color.

On product, the brand is obsessed with what matters: strain selection, exotic flavor and bag appeal, potency, and terpene/cannabinoid profiles—aka the stuff consumers actually care about once the hype wears off.

And the “Good Deeds” part isn’t just a tagline—they’re committed to contributing time and a portion of sales toward causes like economic inclusion, child & youth development, violence prevention, and cannabis expungement.

Deliverables (Concept + Direction):

• Product line ideation outside of cannabis (merch, home goods, apparel)

• Concept directions + collection themes tied to brand world

• Early-stage product recommendations built for retail + DTC potential

• Brand-aligned creative guidance to keep the expansion cohesive

The goal: We helped Good Smoke evolve from a cannabis brand into a lifestyle brand—adding new categories that keep the culture moving and open up new ways to grow.