Your Members Are Already Selling You. Nobody's Filming It.
Content and social strategy for gyms and trainers who've earned the loyalty — and are done leaving it undocumented.
Walk into any gym worth its salt and you'll find the same thing: members who'd run through a wall for their coach, transformations nobody outside the building has ever seen, and an Instagram account that hasn't posted since last spring. That's not a fitness problem. That's a content problem — and it's the only thing standing between the gym you've built and the gym everyone in a five-mile radius already wishes they'd joined.
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DISCOVERY CALL
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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STRATEGY + PLANNING
We map out your brand positioning, content pillars, and a 90-day roadmap. You'll walk away with a clear plan — not a vague promise.
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SHOOT + LAUNCH
This is where it gets real. We create, develop, and launch your content while you review and refine at every milestone. Expect reports and zero surprises.
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GROW + OPTIMIZE
After launch, we don't disappear. We track performance, tweak what's not working, and help you scale with data-driven adjustments month over month.
The Problem
Referrals got you here. They won't get you to the next hundred members. Somewhere out there, a gym with a fraction of your results is out-posting you — same trending audio, same stock transformation template, same forgettable feed — and winning the algorithm anyway, because at least they're playing. Meanwhile your actual proof, the stuff that would stop a scroll cold, is sitting in a group chat or a member's personal Story that disappears in 24 hours.
The BoomHaus FIX
We don't hand you a content calendar and call it strategy. BoomHaus builds strategy and creative as one discipline, then runs distribution ourselves — so the energy in your gym actually makes it to the feed, formatted for how people scroll, not how a stock template says a gym should look.
We Don't Guess At Your Audience. We Live In It.
Most agencies pitching Los Angeles clients have never actually set foot here. They're running templated strategy from three time zones away and calling it "localized content." That's not localization. That's a template with a palm tree emoji on it — and we've watched agencies take on clients they had no real read on, because they were completely removed from the culture the client was actually trying to reach.
LA fitness culture isn't one thing. The gym culture in Santa Monica doesn't talk to people the same way a serious lifting community in the Valley does, and a boutique studio in Silver Lake isn't selling the same feeling as a 24-hour gym off the 405. We know the difference because we train in these neighborhoods, not because we read a trend report about them.
Authenticity isn't a value we put on a slide deck. It's the only way work we're actually proud of gets made — and it's the difference between content that performs here and content that just exists here.
Starter
For boutique studios and independent trainers ready to stop relying on word-of-mouth alonE
*4 hours/month of production — one all-access session capturing training, energy, and short-form clips ready to post
*1–2 posts/day across all 5 platforms, 7 days/week
*Monthly social listening — catching what's moving in fitness content before it's everywhere
*Publishing + basic monthly reporting
PACKAGES
GROWTH
For gyms with a real member base and no engine turning that loyalty into new sign-ups.
*16 hours/month of production — enough to capture group classes, PT sessions, and transformation stories in the same month
*3–5 posts/day across all 5 platforms, 7 days/week
*Community management — comments and DMs handled during business hours, so an inquiry never goes cold overnight
*Bi-monthly social listening + bi-monthly reporting
SCALE
For multi-location gyms and training brands ready to operate like a media company.
32 hours/month of production, split across your schedule
6+ posts/day across all 5 platforms, 7 days/week
Community management + weekly social listening + weekly reporting
Why It Works
Expertise, not a committee. You're hiring us to solve a problem, not to vote on every caption. We move fast, we own the outcome, and when it genuinely matters, we bring you in.
Data, not guesswork. What goes where — and when — is driven by what the platform data shows is actually working, not four identical posts across four platforms.
FAQ
Do I need an existing content library? No. Production is built into every tier — we shoot what we need each month.
Group classes or 1:1 sessions? Both. The shoot plan is built around what actually represents your gym.
What if my trainers are camera-shy? Part of the strategy work is coaching comfort on camera. Most of the best gym content isn't polished — it's real.
What's the commitment? A 90-day initial term. Real traction — audience growth, engagement, algorithmic favor — takes a minimum of three months to build. We're not going to pretend otherwise.
