CLIENT: Doolce + Diego

SERVICE(S): CREATIVE DIRECTION, PHOTOGRAPHY, Branding, DeSIGN, web design, UCG, strategy

about: Doolce + Diego is a woman + minority owned dog wellness brand that’s basically saying what every pet parent is thinking: “Why is it so hard to find dog supplements that don’t feel like a chemistry quiz?”

They make plant-focused wellness products for dogs with a simple promise—no mystery ingredients, no empty promises, just the good stuff. The lineup covers three core lanes:

• Peanut butters for dogs (treat meets function)

• THC-free, hemp-derived CBD tinctures (including “Essential Tinctures” made with hemp-derived CBD + MCT oil to support daily balance)

• Functional mushroom meal toppers built for real-life issues like digestion, joints, immunity, and skin/coat support.

Bottom line: Doolce + Diego is for the dog parents who read labels, ask questions, and want their pup’s wellness routine to feel… normal. Clean formulas, purpose-driven products, and a brand vibe that doesn’t talk down to you.

Deliverables (End-to-End):

• Brand strategy + audience positioning

• Creative direction + product development oversight

• Logo + brand guidelines (long-term system)

• Packaging design + public-facing social asset suite

• Retail marketing + DTC marketing support

• Shopify website build + backend tech stack implementation

The goal: A true end-to-end build—strategy, creative, tech, and operations—turning a brand-new idea into a real, market-ready business with a system designed to last.