CLIENT: BH Bikes X Penuel

SERVICE(S): CREATIVE DIRECTION, PHOTOGRAPHY

about: BH Bikes isn’t just any bike brand—it’s a century-old legend with its roots in Spain, weaving cycling history since 1909. They started out crafting firearms (yep, really) before pivoting to bikes and becoming a European powerhouse in the cycling world. Nowadays, BH is known for their innovative, high-performance road, mountain, and e-bikes that make you feel like you’ve got a little bit of that Basque cycling soul in every ride.

In short, BH Bikes delivers a blend of rich heritage and cutting-edge tech. They’re here for the riders who want more than just a bike—they want a piece of cycling history that still flies down a modern road.

Deliverables (Web + Organic Social Ready):

• Collaboration launch photography in Los Angeles

• Hero product imagery + detail shots of the custom model

• Lifestyle-forward visuals for social storytelling

• Web-ready exports optimized for site + platform use

The goal: A clean collaboration shoot that gives BH × Penuel the visuals to launch the bike with authority—and keep the West Coast audience engaged after the drop.