CLIENT: Attack cycles

SERVICE(S): CREATIVE DIRECTION, PHOTOGRAPHY, art direction, web design

about: Attack Cycles is a Los Angeles-based wheel brand making made-to-order wheelsets for riders who actually use their bikes (wild concept, right?). They build for road and gravel, and the whole point is simple: wheels that are tailored to how you ride, not some generic “one spec fits all” setup.

Every wheelset is built to order—no dusty backroom inventory, no off-the-shelf shortcuts. Just handcrafted builds using quality materials, tuned to your needs, style, and performance goals.

And yes, they move like a real brand should: custom builds start at $1,750, with domestic shipping, 30-day returns, and 24-hour customer service so you’re not stuck yelling into the void if you have a question.
Typical build + ship time lands around 7–14 business days—because good work takes a minute.

Deliverables (Brand + Web + Content):

• Visual rebrand + creative direction

• New e-commerce website build

• Product photography + lifestyle/social photography library

• Website backend + tech stack buildout to support search and performance

The goal: A modern rebrand that made Attack Cycles more searchable, more shoppable, and more relatable to how the cycling community actually moves today.